meet founder

Lani Sheldon (she/her) / branding / web design /
always dancing / thinks she can garden / terrible cook.

Art and creative expression have been the common thread that has held meaning for me throughout my entire life. But before design, my background was in academic research. With a biology degree I spent my early career years studying animal welfare and songbird neurobiology, before eventually moving into the non-profit world...and subsequent burnout that had been years in the making.

This studio was born from my desire to help women have more agency in their business and career goals. Whether they own a brick and mortar retail shop and are wanting to move into e-commerce, or are a creative solopreneur savouring slow living and flowers from their backyard — the businesses we’ve worked with over the past 10+ years have one thing in common: they understand that design has an incredible impact on how their brand is perceived.

A conscious blend of storytelling and analytical strategy is where my own design aesthetic is rooted. We dive deep into your business essence, who you are and what led you to this point; through our dialed-in process that guides you in making intentional, data-backed design decisions. Crafting a brand full of meaning and understanding that not only brings your customers into the fold, but sparks excitement, clarity and momentum for you personally.

Your business thrives, when you do.