FOR NEW AND EMERGING BUSINESSES
design intensives
Is your brand or website keeping you from hitting the ground running?
Learn everything about building an online presence, from DIYing your visuals to building out a website
Wait until you're further along to invest in website design because "that’s what everyone else around you did"
When you’re finding your footing, it’s easy to get stuck thinking that you have to —
Settle with “good enough” even though it feels like your spaghetti-at-the-wall approach is costing you momentum
Struggle to get eyes on your business, because you aren’t exactly sure what you need (or what you don’t), let alone how to create it
But you DO need a strong foundation to LAUNCH from, and that's exactly what these intensives were designed to do.
Singular focus. One tick off the to-do list. One thing at a time designed to get you to that next step. And the next, and the next.
Bringing your BRAND to that next step forward with thoughtful, focused design that targets key marketing essentials in 2 weeks or less.
real talk? you don't need to know it all, do it all, or have it all together.
PERFECT FOR:
One-on-one intensives that focus exclusively on accomplishing high-impact priorities in a single booking, so you can keep moving forward quickly without cutting corners.
Emerging and new business owners who need just the essentials to get started, but still want a strong, professional foundation from which they can grow.
Existing businesses who know they want to launch into the e-commerce space, and need a Shopify studio who knows how to bring it to life (that’s us!) and get started selling online.
Established business owners with an existing website that just isn't cutting it with optimizing for online sales, and are ready for a website that supports you on all fronts.
2-day capsule brand
Just the essentials for your brand's origin story. In just two days, we’ll dig into the core of who you are to design the key pieces you need to show it to the world.
target audience summary
mood board
Colour + emotive brand psychology
web-ready brand palette
Suggested brand font system
single logo design in vector + hi-res files
start here
2-week WEBSITE INTENSIVE
Our clients lovingly call this the "I can't believe we did this in 2 weeks!" package.
A momentum-building website for your business where we prioritize select custom coding moments and artistic touches where they will make the most impact. Includes an audit of your current website, 5 high-impact pages custom designed, back-end app recommendations and email marketing integration to help leverage your website traffic and nurture your audience for your next launch.
e-commerce or service-based copy planner
homepage mockup w/ 1 round refinement
5 high-impact pages DESIGNED [add-ons available]
seo fundamentals
email marketing integration
video tutorials + post-launch guidE
*branding + photography required
MOST POPULAR!
After your intensive, you'll hit the ground running with:
more possibility
“I am excited to continue to support our existing clients and I am excited to meet the new clients who will be attracted to working with us!”
Joanna | Loyalty & Co.
MORE DIRECTION
“I definitely struggled with brand identity & nothing on Etsy or Pinterest fit. Lani managed to create something completely perfect without me knowing what I wanted.”
Ariel | Within the Flowers
MORE PRIDE
"Lani is a creative genius. I’ve worked with her on a few brands now and every single time she takes what I see in my minds eye and makes it 10x more amazing."
Emily | Wildflower Mercantile
Flock & O
squarespace Website intensive
We're gushing over some recent intensive client work
From the Garden Shed
Custom line art Illustration
bespoke market
capsule brand intensive & event branding
Process
Fill out our application form along with the details on your design wish list. We will review to make sure an intensive is a good fit for your business and that we can accomplish what you need to make this a success for you.
Availability for our Design Intensives varies, but you can typically expect us to be booking 4-6 weeks in advance.
Reach out & apply
1 / application
inquire →
If the stars align, we hop on a 30 minute clarity call to go over your goals and vision for the deliverables in your booking and make sure we are clear on what we need you to provide ahead of your day. If it's a good fit, we'll send you next steps to book your start date. A 50% deposit is due to secure your date.
Let's chat
2 / let's chat
We send you a link to book your date and pay for your booking, along with a detailed timeline on check-in times and when we need you online for feedback. We also send you a link to a Google Drive folder or Dropbox to send your copy, homework and design assets needed ahead of your booking. *Copy and homework are due 14 days prior to your booking.
1 week prior to your official start date we go through our exploratory work in font research and colour psychology considerations, which we dive into fully during your booking. You'll receive a final pre-work checklist from me for any outstanding copy or brand info so that I have everything I need to dive in.
Book your date & pre-booking homework
3 / booking & pre-work
Your booking is here! Whether we are working together in a 2-day or 2-week intensive, we work collaboratively through the entire process. We deliver daily check-ins of our work in progress, so that you can provide approval or feedback and revisions are made promptly as we go.
After approval we meticulously prep your final files, sent to you 4pm the day after your booking along with personalized video tutorials on how to use your final files (i.e. ordering from printers, updating custom website sections etc.). Along with your beautiful designs, you also receive up to 7 days email support if you have any questions after we wrap.
Design Intensive Rollout
4 / design intensive rollout
FAQS
if I already have a logo, can i just book a web intensive?
The short answer? It depends. During your call we will chat about your business goals and vision, and whether your current brand assets are working for you. If you have a strong logo with existing brand recognition, and/or brand style guidelines (font system, colors etc.) → you may be able to hit the ground running. If not, the Capsule Brand is the perfect place to lay that foundation for everything to come.
how much time is available for feedback & revisions?
Even thought we call these 'intensive's — collaboration, listening and feedback are still cornerstones of how I design for you. Whether 2 days or 2 weeks, you will receive design proofs or preview links to review daily, with feedback due the following morning so we can incorporate promptly and keep the momentum going! Intensives are best fit for those who are clear in their vision and comfy giving prompt feedback.
what is the difference between intensive vs. custom design?
Here's the kicker, everything we design is always custom (there's nothing cookie-cutter or template-y about what we design for you). These intensive-style bookings focus exclusively on the essential, core design elements early-season business owners need to hit the ground running. When so much of your products, services and audience may shift in those early years, while it's crucial to start with a strong first impression, the layers and nuance of your work that can be captured and supported by a fully custom, strategy-led design, often come later on in your business trajectory. Intensives are specifically designed for *just* what you need (and nothing you don't) in this early phase.
what if I want to add on?
We got you! Requests like additional site pages or brand illustrations can be quoted separately and added on after we complete your initial booking. Requests for further rounds of revisions or edits beyond the length of your booking can also be quoted separately.
focused, thoughtful design.
We help founders and good humans bring visual life to their businesses with ethos-driven design. Design is that first intersection of where your customer meets your brand, let’s make it a memorable one.
let's work together →
