CUSTOM BRANDING and WEB DESIGN that feels like a BOLD RETURN:
for established & evolving businesses
to your purpose — and your rightful spot in today's market.
When your visuals are deeply rooted in what you believe, you’ll become widely recognized for what you do.
Your brand has the power to make an emotional connection with your people instantly, setting the foundation for the type of buyer trust and loyalty that makes businesses last.
From colour psychology to typography and each of the remarkable visual elements that make your brand memorable in-hand and online — we dig up your design aesthetic from a place of meaning, purpose & clarity, going all in on what makes you unique and letting it set you apart in your industry.
The RIGHT brand experience doesn’t just open doors, it kicks them wide open.
here's how we'll do it:
Before we design, we dig. Into your business, your beliefs, your people, and the culture you’re hoping to build. We explore the brands in your industry, never to copy or seek inspiration, but to ensure we create enough space between you and them, letting what really makes you unique shine through the most. You’ll get a breakdown of the psychology behind how your brand could look and feel, and how it all connects back to your people.
We give every creative decision a reason to exist.
Because when you’re planted in strategy from the start, your brand design will be able to grow with you through every season. And added bonus? You’ll feel obsessed with it because it represents everything you are, down to even the tiniest details.
1 / strategy
The groundwork for everything that comes next
BRAND STRATEGY
A visual ecosystem where your business can BREAK DOWN barriers.
With an inspired understanding of the vision for your brand, we design an entire visual language for your business. The not-so-secret secret? Your logo is just the beginning. Every element from marks, icons and illustrations, is designed ripe with meaning and part of this larger world you are creating for your business.
A visual landscape designed entirely to support both your business, and your community, to thrive.
Again we make sure everything we design for you is utterly on purpose. So no matter if you are launching a website, authoring a book, focusing on email marketing instead of socials, or launching a new product—we show you how your brand can be used in the ways you need it, optimized to make the MOST of the blink of an eye. Because when your brand takes up space, your path to sales is that much smoother.
2 / brand design
brand design
Connect deeply, speak clearly, sell WELL.
Your website can be both your first impression AND often your last—get this part right and the possibilities for your business can be exponential.
Our websites are equal parts artistry meets analytics. Not only are we focused on conversions and sales, but the larger picture for your business' growth too. Whether you want to have your product on new retail shelves, land media and press features that expand your brand's reach, or cultivate a sales cycle that feels more effortless and automated—your website can (and should) do the heavy lifting.
This is where we serve your customer and delight them at each turn. We guide you through creating a one of a kind experience based on strategy, and user-insights; along with apps and integrations that can make your life easier, and selling smoother.
3 / web design
website design
4 / email marketing
Email marketing? We LOVE her.
Email marketing (especially in the e-commerce space) one of the few forms of marketing that doesn't battle an algorithm. The reverse actually is true—email marketing harnesses the power of your own website data to optimize your communication efforts and drive traffic with the customers who are *actually* ready to buy.
We dig into your business model and will recommend platforms (usually Klaviyo or Flodesk) that are best set up to drive more revenue for you. Setting you up with key automations and flows to bring customers in, build brand loyalty, and drive more traffic to your site. From initial account setup to ongoing email campaign management—email marketing is the secret (revenue-generating) sauce sprinkled on top of everything we do.
add-on & sales support
Brand Identity Design
starting at $8500 cad — 4-6 weeks
Brand Strategy, Ethos + Market Positioning
Primary Logo
Secondary Logos
Brand submark or monogram
Brand Patterns and Illustrations
Signature Colour Palette
Font System
Social Media Assets
A full visual world for your brand to call home. The ethos-led Identity package helps you step fully into your business' place in the market. With no confusion on who you are, how to show up, or what your audience needs to buy in. Visual consistency is easier and marketing decisions are focused, so that getting recognition for what you do feels lighter as a result.
*add ons for email marketing, print & social available (and our pleasure!)
**Many clients also add-on a 2-week web intensive (our most requested combo)
Website Strategy & Conversion Driven Web Design
starting at $14,500 cad — inquire for custom quote
Full website strategy audit and user analysis
Acquisition / conversion / retention factors
Creative Direction
Sitemap + homepage wireframe
Content Planning Guide
Consultation on platform/features/app integrations
Full suite of website mockups prior to development
Development and optimization for Desktop & Mobile
SEO Optimization fundamentals
Shopify, Wordpress, Showit or Squarespace
Turning your brand into a living, breathing experience. Planted in strategy and built for conversion, this website package blends user experience, thoughtful design, and intentional functionality so that every page inspires brand loyalty, every scroll anticipates the needs of your people, and your business has the foundation it needs to grow, season after season.
Email Marketing Setup & Campaigns for Klaviyo and Flodesk
starting at $1500 cad
klaviyo/ flodesk branded account setup
web integration
pop-up + embed form design
automations & flows setup
3 + 6 month campaign management retainers
analytics & revenue tracking
optional e-commerce website conversions audit
In a crowded social media landscape, email marketing cuts through the algorithm to grow a loyal, engaged brand community AND generate revenue. Built to nurture website traffic and support sales, email marketing turns browsers into buyers, and customers into loyal fans that feel connected to your purpose and obsessed with your next launch.
Remember what we said about kicking doors WIDE open? Ask our clients what they are most excited about post-launch:
now featured on Oprah daily, Martha Stewart & more
Marryn's brand and website finally set her up for next-level growth.
"Girl...I have no words for what you've done for us & helping us take our business to the next level. Lani, you are the one that made this all possible. You made my vision a reality...love you to pieces! Thelma + Louise 🥂"
since Voted Top 10 Resorts in the South Pacific by Condé Nast Traveler UK.
Erin sums up why we do this work: "It changed EVERYTHING for our business".
"It has created our roadmap, it has cemented for our entire staff a vision of who we are and where we are going. We are hoping we can change how travelers view their impact on remote destinations like ours & appreciate and help conserve the authentic cultures & environments in these special places."
Recent Brands
TRANSFORMED TO COMMAND A PRESENCE
THE FARMHOUSE FLOWER FARM
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ALPENFLORA | FLORAL DESIGN + FLOWER SHOP
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YASAWA ISLAND RESORT & SPA
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WHISTLING PRAIRIE FLOWERS
Branding, Packaging, Shopify Design
3 singing birds
E-commerce website design
LET’S MAKE YOUR BRAND’S FIRST IMPRESSION MEAN SOMETHING.
We help founders and good humans bring visual life to their businesses with ethos-driven design. Design is that first intersection of where your customer meets your brand, let’s make it a memorable one.
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