Branding and web design for a beloved flower shop nestled in the Canadian Rocky Mountains, helping you live your most flowerfilled life.
Services
+ brand strategy
+ brand naming
+ brand identity
+ website design
+ print collateral
+ social media graphics
Formerly Elysion Florals, this Alberta flower shop & floral design team were ready for a rebrand to encapsulate not only the artistry and beauty of their work, but step into the a fuller experiential approach. Our brand strategy and market research uncovered incredible potential for market capture and differentiation, we worked on everything from brand naming and brand positioning to the most bold and colourful brand palette and sentimental garden aesthetic detailing for their floral brand.
Brand Photography: Tara Jen Photo
Website Copy: Morph Copy House
creative team
client: alpenflora
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Mood Board
brand rationale // excerpt from brand strategy
"The Alpenflora brand appeals to the discerning, sentimental customer seeking florals, floral artistry, gifts and goods to adorn their life. centered around attention to detail and emotional tone, the brand requires a lush, creative and aspirational quality.
The brand’s memorable and garden-aesthetic style underscores everything that Alpenflora offers, while custom touches and a colourful spring-inspired palette set the brand apart and speak to the warmth and vision that make your brand so special."
A brand cultivates the visual language of your business. Good design is storytelling made visual.
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