Branding and web design for an all-inclusive Fiji resort for the reverent traveller. Vibrantly secluded. Culturally immersive.
Services
+ brand strategy
+ brand identity
+ wordpress website design
Yasawa Island Resort & Spa is a boutique, all-inclusive resort on one of the most untouched islands of Fiji. From that first melodic welcome from the local staff, this space and place is defined by more than its picturesque views and sandy beaches. The culturally-centered and intimate transformational experiences that Yasawa nourishes for its guests are a beautiful departure from commercially-driven name brand resorts that predominate the hospitality industry.
client: yasawa island resort & spa
creative team
photography: anastasia + chad chomlack
website copy: morph copy house
Mood Board
brand rationale // excerpt from brand strategy
"The Yasawa brand appeals to discerning, experienced travellers seeking an intimate, rare and authentic cultural travel experience. Centered around a quiet reverence for the land and people, the brand requires an understated appeal that balances effortlessness and ease, with attention to detail.
The brand’s natural and ethereal style underscore the rejuvenation your clientele experiences, while high-end typography and tropical inspired brand patterns and textures nourish a bespoke brand aesthetic."
wordpress website design
Redesigning the Yasawa Resort & Spa Wordpress website was a highly strategic endeavor, including a full user analysis, SEO audit and carefully integrating their new ethos-driven branding while preserving functionality and performance. Leaning into their market differentials and what truly sets them apart from more commercially-driven resort experiences, we designed an online experience for their audience that truly sets them apart and aims to speak with more precision and resonance with their ideal customer.
A brand cultivates the visual language of your business. Good design is storytelling made visual.
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