A family-run flower farm, for flowers that nourish a reconnection with family, simplicity, the land...and a delightful joy.
Services
+ brand strategy
+ brand identity
+ shopify design
+ print collateral
+ packaging design
At its core, the Farmhouse Flower Farm is about family and story. The cyclical nature of seasonal blooms is very much reflective of how we experience inter-generational family dynamics. The passing down of knowledge, traditions, seasons of growth and harvest; flowers and family both have the magical quality to weave themselves through time.
Marryn reached out to us having already built a thriving online community and successful flower farm. After years of doing everything herself she wanted an elegant design with a cohesive feel to it, to support her business in reaching its next level with new press and media features, and an upcoming book publishing deal.
Her request: “simple, beautiful and unlike anything that everyone else is doing.” Music to our ears.
client: the farmhouse flower farm
Mood Board
brand rationale // excerpt from brand strategy
"The Farmhouse Flower Farm brand is crafted to appeal to the backyard gardener seeking the resources to grow beautiful blooms, and reconnect with the simplicity and beauty of life on the farm. Centred around family and story, the brand requires a tangible, timeless & lasting quality.
The brand’s familial and nostalgic style underscores everything the Farmhouse Flower Farm offers, while bespoke illustrations and textural details cultivate a thoughtful and authentic brand experience."
A brand cultivates the visual language of your business. Good design is storytelling made visual.
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