OH HEY THERE

As your design team we are your biggest CHEERLEADERS, by your side while you grow your business with a BRAND that feels as BEAUTIFUL and REMARKABLE as you.

MEET THE FOUNDER

My name is Lani (she/her) — we design brand identities and websites for thoughtful, forward thinking businesses.

I am a lover of good books, good people & good coffee. Most days you will find me in my off-brand leggings, coffee in my favourite mug, curled up with my laptop & a podcast.

Before finding my home in creative design, my background was in academic research. This brought with it a wealth of experience in taking a highly analytical and strategic approach to decision making. After a pivot from the non-profit world and then motherhood, founding a community-centered website on my own experiences (re: struggles) with motherhood reignited my desire to bring women together and take up space.

The blend of storytelling with strategy is where my design aesthetic is rooted. I walk alongside my clients as we dive deep into their business, who they are and what got them to this point.

Organization, clarity, and making concise intentional decisions are what allows our creativity to bloom. Like the scientific method (but for your business) — Process is EVERYTHING. In taking a highly intentional look at your story & vision, we craft a design strategy that is as distinctive and unique as you.

I am a lover of good books, good people & good coffee. Most days you will find me in my off-brand leggings, coffee in my favourite mug, curled up with my laptop & a podcast.

Before finding my home in creative design, my background was in academic research. This brought with it a wealth of experience in taking a highly analytical and strategic approach to decision making. After a pivot from the non-profit world and then motherhood, founding a community-centered website on my own experiences (re: struggles) with motherhood reignited my desire to bring women together and take up space.

The blend of storytelling with strategy is where my design aesthetic is rooted. I walk alongside my clients as we dive deep into their business, who they are and what got them to this point.

Organization, clarity, and making concise intentional decisions are what allows our creativity to bloom. Like the scientific method (but for your business) — Process is EVERYTHING. In taking a highly intentional look at your story & vision, we craft a design strategy that is as distinctive and unique as you.

lani sheldon
garden brand packaging design

“I have worked with Lani since day one of my business, and after years I continue to turn to her for her expertise, and her ability capture the true essence of my brand and business. She has made every step of the way enjoyable, and I remain inspired by her innovation & creativity she displays in her approach to each project.”

CATHERINE KARPMAN, FROM THE GARDEN SHED – PEMBERTON, BC

SOUND LIKE WE WOULD BE A GOOD FIT?

THE FUN STUFF

01

Feminine logo designer

my happy place is in the garden, dirt under my fingernails, cursing my FUSSY dahlias and dreaming of A FLOCK OF chickens ;)

I LOVE OLD BOOKS, RICH WITH HISTORY, THE TACTILE AND THE HANDWRITTEN.  Finding little notes written inside from days gone by brings tears to my eyes.

02

03

COFFEE, SOMETHING SWEET, AND A GOOD DANCE PARTY ARE THE QUICKEST WAY TO PUT A SMILE ON MY FACE.

Coffee gif

GET READY FOR SOME REAL TALK

Biz LETTERS TO YOUR INBOX, sharing the MESSY behind the scenes of running a CREATIVE BUSINESS on your OWN TERMS.