Branding and web design for a Vancouver counselling practice that is boldly freeing and intelligent, with a commitment to excellence at its core.
Services
+ brand strategy
+ brand identity design
+ squarespace website design
Head and Heart Counselling is a highly established counselling practice in Vancouver BC, founded and led by Katherine Young M.Ed., RCC. Offering individual, family and couples therapy — her full private practice was shifting to a larger associates-based model, opening up room for growth and increased capacity for impact. Her extensive experience and commitment to high standards of excellence offers a level of leadership and genuine care for the profession that raises standards and fosters growth.
This next iteration of the Head and Heart practice required a brand and website designed to support and scale her business. Her brand experience is boldly freeing, intelligent and passionate — with a commitment to excellence at its core. H&H is not your average counselling clinic, and our job was the breakaway from the bland and communicate just that.
client: head and heart counselling inc.
creative team
photography: anastasia chomlack
HEAR IT FROM OUR CLIENT ↓
Mood Board
brand rationale // excerpt from brand strategy
"The Head and Heart brand appeals to both therapy clientele & potential associates, seeking clarity and trust. Centered around a bold freedom, the brand requires a balance of feeling timeless, established and experienced, while weaving in a sense of joy & individuation from predefined constructs.
The brand’s friendly, intellectual style underscores the experience your audience requires, while artistic elements and use of color speak to the ethos and integrity behind your work.
chrysanthemum brand illustration denotes flourishing, joy & wellbeing. reflection depicts the deep personal work below the surface.
IN-PERSON SESSIONS IN OUR DOWNTOWN VANCOUVER OFFICE
ONLINE SESSIONS OFFERED CANADA-WIDE
counselling web design | squarespace + janeapp
Designing the Head + Heart Counselling website built on the foundations set by the highly strategic and artistic branding created in the first phase of our work together. With a deep understanding of the goals and audience base, we infused even more moments of surprise and delight throughout the user experience. From a color-shifting logo animation in the main menu, to subtle animations are painted brush strokes throughout—this website breaks away from industry norms in the counselling space. Speaking with laser-focused precision to their target market as the practice grows and expands.
A brand cultivates the visual language of your business. Good design is storytelling made visual.
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