Nourishing beautiful spaces to feel truly like home.
Services
+ brand strategy
+ brand identity
+ shopify design
+ wordpress website design
+ print collateral
Shoppe Kindred centers around all things home, in every sense of the word. Home as a physical place, but also as a feeling, a safety net, and a vessel for nourishing creativity, relationships, family & community. With their curated selection of intentional goods for home and life, the Kindred brand required a thoughtful, measured approach.
Our brand ethos and strategy research dove into the kindred customer personas for their new retail shop. With an audience that is highly detail-oriented and considered (think intimate longtable dinners with friends and family), their style is understated and meaningful — which was the sweet spot we aimed for in our design work.
client:
shoppe kindred / kindred lifestyle co.
Mood Board
sources linked:
shelf styling, linens, gathering, fed & full, amber interiors, grove studio, bedroom, jacket, green
brand rationale // excerpt from brand strategy
"The Kindred brand exists for the design-conscious, considered consumer seeking stylish, inspired ways to infuse warmth and connection into their homes and lives.
The brand's refined and understated style reflects the quality of everything Kindred offers, while subtle detailing set the brand apart and speak to the warmth and personal connection that make walking through the Shoppe Kindred doors so special."
Shopify and Wordpress Website design duo
grand opening launch graphics
A brand cultivates the visual language of your business. Good design is storytelling made visual.
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