Herbal floriography: meaningfully gathered floral design employing the wonders of herbs and their flowers

Services

+ CAPSULE brand INTENSIVE

A Seattle-based floral design studio using herbs & their flowers grown on Anderson Island, for the renaissant at heart.⁠

Where meaning meets the language of flowers - floriography - my first meeting with Kim brought such inspiration in how we could use design to cultivate her story visually, pulling endless inspiration from old botanical texts and historic typefaces, marrying this with a modern sensibility and romantic roots.⁠ Making sure we aligned our focus for our work together to match her business goals, including an eventual brick & mortar location; we positioned her brand with clarity in a way that would truly set her apart in a crowded grower/designer market; and designing a concise set of assets to help her build a visual language for her brand on and offline.⁠

client: parsley & Rue

colour palette

brand badges

primary logo / wordmark

A brand cultivates the visual language of your business. Good design is storytelling made visual. 

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