GRINNING WEASEL PHOTOGRAPHY
Cheryl Voigt is an award-winning outdoor, lifestyle and studio photographer based in Squamish, BC. From maternity & newborn sessions, to family & brand photography, Cheryl is an imagery magic-maker that not only is able to capture images that will be treasured for generations, but do so within the context of the nuanced backdrop of the Sea to Sky. This was the sweet spot our work together honed in on – highlighting her incredible depth of knowledge (and well-worn hiking boots) of the outdoor landscape and the secrets the Sea to Sky Corridor holds.
This translated visually into weaving in a sense of adventure, excitement and community connection throughout the new website. A custom set of outdoor icons, an updated colour palette specific to the PNW vibe, a strong typography system and testimonials from past clients placed throughout the site make the online experience much more inviting, trusted and true to who Cheryl is and the heart of her raving clientele.
THE PROJECT
STRATEGY INTENSIVE
BRAND EXPANSION
SHOWIT WEBSITE DESIGN
Brand Tone: adventurous, community-conscious, inclusive, playful
sources linked:
Cheryl Voigt (top row 1, 3 and 4), hiking boots, find your road badge, batch balanced, ipad, pioneering. stationary, map icon, neutrals, crewnecks