Canadian flower farm for those who see beauty & sanctuary in a gorgeous garden, and the ever-changing seasonal chase of the beautiful, the feminine and the romantic.
Services
+ website strategy
+ brand identity
+ shopify transfer & design
+ print collateral design
+ email marketing design
+ packaging design
Dawn reached out with a desire for more than just a website redesign to support her big dreams and vision. She wanted a partner to walk alongside and support her with seasonal launches and brand visioning. She needed a website that could handle the massive spikes in traffic her launches bring, and a customer experience to match her vision at.
Our strategy work uncovered core design trends we could depart from to position WPF more meaningfully in the market, and give her audience a brand experience that matched the colourful seasonality that flowers themselves bring. We designed a suite of seed envelopes to breakway from the industry standard craft envelopes, with luxury paper stock and custom illustrations from my favourite illustration partner Natasshia Neary.
client: whistling prairie flowers
Botanical illustrations: Natasshia Neary
Packaging Photography: Simply Rosie Photography
creative team
Mood Board
brand rationale // excerpt from strategy
"The Whistling Prairie Flowers brand experience is rooted in depth, warmth and a quiet tenacity. Appealing to the intimate gardener, the brand communicates a sense of empathy and resourcefulness for helping them bring their own garden sanctuary to life.
The brand's authentic and ethereal style underscore the ever-changing nature of seasonal flowers, while the robust colour story mirrors the tones of the same flora that gardeners so passionately cultivate in their own backyards."
Packaging design for seeds, bulbs and corms
A brand cultivates the visual language of your business. Good design is storytelling made visual.
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