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Wildflower Mercantile owner Emily's reimagined vision for her brick and mortar retail space in the Comox Valley, Vancouver Island was rooted in community, warmth, and a gathering of products that romanticize our lives - both adult and child alike. Whimsical and dreamy pieces to be cherished and passed down, as well as those that showcase the beautiful seasonality of nature and flowers. Their new in-house jewellery line [effloresce] encapsulates radiance, beauty & warmth...to burst into bloom. We wanted to ensure this brand felt at home under the Wildflower Mercantile umbrella, while still having an identity that spoke with specificity to the product line.
Emily has taken her design assets and applied them beautifully on her collection of in-house products — bringing her brand to life in all the best ways.
client: wildflower mercantile
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sub-brand for jewellery line: effloresce
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